The employees competing think that the prize is a promotion. Along the way they realize that the prize is actually ownership of the franchise. I owned a franchise at one point and the great thing about it is the idea has already been tested and all systems, ads, etc. are already in place. The most difficult part can be paying for it.
The franchise brands that the contestants will be competing to win in the first season include:
- The Melting Pot Restaurant - Fondue restaurant franchise (delicious, especially the desserts).
- Aunt Annies - Hand-rolled soft pretzels sold in a variety of flavors mostly at malls and airports (love these pretzels - so hard to resist).
- Molly Maid - Professional residential housecleaning (best part of using this type of service is the maids are insured, licensed and bonded).
- Complete Nutrition - Retail stores that sell nutritional supplements for safe and effective weight management, sports nutrition, and general health.
Check out this promo clip of Be The Boss:
The first episode of Be The Boss, airing this Sunday, will feature the Complete Nutrition franchise. A former beauty pageant queen will battle a country-singing Marine for a promotion at an up-and‐coming sports nutrition chain. After the competition turns personal, the winner is rewarded with the keys to their very own store. Check out the LifetimeMoms website for more information. Tune in to A&E on Sunday nights at 11pm ET/PT to watch the new series Be The Boss.
Full Disclosure: I was paid to write about Be The Boss, however all opinions are completely my own.