Ford Motor Company held a trends conference last week in Dearborn, Michigan inviting journalist, bloggers, thought leaders and experts. Among the speakers at "
Forward with Ford 2011" were author
Malcolm Gladwell
, actor and environmentalist
Ed Begley Jr.
and Pandora founder Tim Westergren.
I was lucky enough to attend this amazing event thrown by Ford thanks to Beth Feldman of RoleMommy. I attended in her place and I am writing an overview of the event on the
Rolemommy blog. However, here on Connect with your Teens, I am covering, in greater depth, the areas of the Ford conference dealing with teenagers and safety, the aging population, and music. I also plan on writing another post just on Malcolm Gladwell and his keynote.
Teenagers and Safety
When my sons began driving, I was a nervous wreck. However there wasn't much I could do other than hope that they listened to all my advice. If the
MyKey technology that is currently available in most Fords and Lincolns was available then, my kids would have been driving one of those cars. MyKey allows parents to program a key to:
- Limit the car's top speed and audio volume!
- Mute the car's audio until the seat belt's are buckled
- Have the low-fuel warning come on at 75 miles to empty instead of the standard 50
- Speed alert chimes can be set up at 45, 55 and 65 mph
In addition to the MyKey program, Ford has a website set up for families called
Driving Skills For Life where newly licensed teens can improve their skills for safe driving beyond what they learn in driver education programs. There is a section for parents with tips on how you can help your teens.
The most important thing you can do is be a good role model.
Even more important,
Ford SYNC, enables drivers to do almost anything in their car with voice commands, so that they can leave their hands on the wheel and their eyes on the road. It includes
hands-free, calling, texting, 911 assist, activation of your digital music player and much more. It is multilingual and also delivers voice activated traffic and directions. While all of this is great for people of all ages, teens tend to get into the most trouble with their incessant texting and song switching.
Baby Boomers, Aging and Seniors
As the baby boomers are reaching their senior years, our senior population is becoming the largest we have ever known, by far. Gary Strumolo, Manager, Vehicle Design and Infotronics spoke on this issue and said "
As you get older, the possible loss of that driving capability is equated with the removal of freedom so what we can do to try to help older people to continue to drive is important to them because it really equates to a loss of freedom if they can't do that." Here are some of the measures that Ford is taking to help the aging:
- Multi-contour seats, with a gentle rocking motion to avoid blood build-up in the rear.
- An easy fuel filter for arthritic fingers.
- Engineers work in third-age suits (pictured on right) which mimic the restrictions on movement that many seniors have.
- Connecting mobile health services from the web through bluetooth with SYNC so that it can monitor your glucose or diabetes.
- Ford vehicles will feature wider bolder fonts within vehicle controls and interface screens for easier legibility for older eyes (I can definitely use this one).
Music
On our second night with Ford, we went into downtown Detroit to the Fillmore. We heard a great talk about the future of music from Tim Westergren of
Pandora, Ty Roberts of
Gracenote and Bob Struble of
iBiquity Digital. Hands free Sync also uses something called AppLink which allows you to link certain apps to SYNC and use them in your car hands free. Pandora is one of those apps.
After the talk, we were treated to a concert by a fairly new indie band from Seattle,
The Head and The Heart. They were very good and hearing them on the legendary Fillmore stage was great fun. I think this is a band that both teenagers and adults would enjoy.
Forward with Ford 2011 conclusion
I was extremely impressed with everything I saw at Forward with Ford 2011. From the speakers to the safety technology to the advancements they are making to help seniors and the environment; I was constantly amazed.
Full Disclosure: Ford paid for my transportation, hotel and all my expenses during this 2-day conference.
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