I am not going to report on all of this, as much of the conference was for businesses. However, I did want to share some of the demographics and usage discussion, which I found very interesting.
Age and gender demographics
- The average tablet owner is 35 years old.
- Tablet owners skew younger.
- Female tablet owners are about 3 years younger than male tablet users.
- As you go older, women are a greater proportion of tablet users (I have seen evidence of this myself)
- Big adoption of tablets by families, especially moms with kids.
- Many women buy tablets to use as e-readers.
- Parents buy not only for the bedtime stories for kids, but also for the kids games.
- Tablets are easier for seniors than computers because many have trouble mastering the mouse.
- Easier for seniors to use apps on a tablet than a smartphone because the bigger size is easier on their aging eyes.
- Many tablet owners use them while watching TV
- Tablets have a real immediacy
- They are used most for things that don't have to be done, light consumption such as games and video
- Not used as much for work or productivity
- It is estimated that sales of tablets will continue to grow at an extremely fast rate. (Tablets and e-readers are already the fastest growing category of device in recent history).
- Market saturation should occur in 2015.
- The Amazon Tablet, which is not out yet, probably has the best bet in creating an ecosystem.