Everyone seems to be writing about the Millennials nowadays. It seems as if this group of people, mostly in their teens and twenties, are being researched more than any age group since the baby boomers. However, the Millennials aren't important because of their size, as were the baby boomers. The Millennials are the first generation to grow up digital. Grown Up Digital: How the Net Generation is Changing Your World is different than other books on the topic in that it is written as a guide to adults on how to best deal with this generation.
The book starts out by discussing the characteristics and the brain of the Net Generation. After that, come perhaps the most important chapters of Grown Up Digital, discussions of the five areas of society that need to transform to best deal with the Net Generation. These are:
1. Education - This generation learns differently and schools must adapt. This book offers 7 guidelines for educators to tap the Net Generation potential.
2. Workforce - The Net Generation is going to change the current workforce. Read about 7 ways to attract and engage young talent in the workforce.
3. Consumers - Marketers will need to completely overhaul old rules. Forget about TV ads with these Millennials.
4. The Family - Very often, the teens in the family now are the experts and know more about an important area than the parents - technology and the Internet.
5. Citizenship and Democracy - Just look at the 2008 presidential election and the way President Obama used email and text messaging to get his word out as proof of the Net generations influence on changing politics.
Grown Up Digital: How the Net Generation is Changing Your World is an important book. This quote from the book sums up the reason why, "The bottom line is this: if you understand the Net Generation, you will understand the future. You will also understand how our institutions and society need to change today."
See also:
2 Essential Books for Parents of Teenagers Hamlet's BlackBerry: Should We Be Connected 24/7
3 New Books for Moms of Teenage Girls
Quotes on Millennials and the Future of Privacy
